I'm Gaby. A female web designer, SEO specialist and business owner who's been doing this for over a decade.
I design websites for women who are building businesses they take seriously. The kind who have outgrown doing everything themselves, have actual plans for where they're going and would quite like their website to start doing bits.
Beautiful design? Obviously.
But I also want people to find you on Google, understand what you're selling and actually do something when they land on your website.
Because spending thousands on a website that just sits there looking pretty is a bit ridiculous, isn't it?
HAVE A NOSEY AT MY WORKThere's a point in running a business where the website you started with just doesn't cut it anymore.
Maybe you built it yourself. Maybe you paid someone to build it and have been wondering what exactly you paid for ever since.
Either way, you're running a very different business now.
You've got better clients, bigger plans and a lot less patience for things that don't work properly.
But you're still sending people to a website that doesn't reflect any of that.
And yes, people absolutely judge your business by your website. You do it too.
Time to do something about it.
I love a good-looking website. I'm a web designer. It would be a bit concerning if I didn't.
But design is only part of the job.
Before I start moving things around, I want to know how your business works. Who your customers are. What they're searching for. Why they buy. And what's stopping them from buying more.
That's where creative design, user experience and commercial thinking come together.
Your website needs to make sense to Google, your customers and you.
Preferably without requiring a degree in computer science to update it.
You don't need a website because everyone else has one. You need one because it has a job to do.
Whether that's generating enquiries, selling products, improving your online presence or finally looking as established as you actually are, here's how I can help.
For the business owners whose expertise deserves a website that actually shows it.
A custom website built around your services, your audience and the enquiries you want more of.
We'll think about how potential clients find you, what they need to know before getting in touch and how to make choosing you feel like the obvious decision.
Not just a nice homepage and a contact form crossed with fingers.
I have a particular soft spot for ecommerce.
Product pages, collections, customer journeys, abandoned baskets, conversion rates. The stuff that makes an online shop actually work.
I create online stores that make shopping easier, help customers find what they want and give your products the attention they deserve.
Because an online shop is supposed to sell things. Quite an important detail.
For the business owner who's ready to get the website sorted without dragging the project out for months.
Busy Gal Build is my focused website package. We do the preparation, get clear on what you need and then I get to work.
A professionally designed website, without the endless back and forth.
You can have the best website in your industry, but if nobody can find it, you're relying on referrals, social media and a bit of luck.
I help ecommerce and service businesses improve their visibility on Google through keyword research, content strategy, technical improvements and ongoing optimisation.
No mysterious monthly activities. You'll know what I'm doing and why.
Your website, logo, brand colours, typography and messaging should feel like they belong to the same business.
I offer branding alongside web projects, helping you create a visual identity that reflects where your business is now, rather than where it started.
Because sometimes the website isn't the only thing that's due an upgrade.
I've been self-employed for over 11 years, and I've been building websites since the days when having a glittery cursor on your MySpace page was considered excellent web design.
Thankfully, things have moved on.
These days, I work with ambitious founders, female entrepreneurs and established brands who want their businesses to be taken seriously.
I know what it's like to run a business. I know how much work goes into getting one off the ground, building a customer base and keeping everything moving.
Which is probably why I get quite invested in my clients' businesses.
I'm not interested in building something that looks lovely in my portfolio but does absolutely nothing for you.
I want to know what you're selling, who you're selling it to and what you actually need your website to achieve.
And I'll happily tell you if I think there's a better way of doing something.
There's a reason I ask so many questions before I start designing anything.
I want to understand your business, your customers and what you're actually trying to achieve. Not just which colours you like or whether you've got a Pinterest board.
That means looking at your existing online presence, understanding your audience, researching what people are searching for and working out what your website needs to do.
From there, we can make sensible decisions about the design, content, user experience and functionality.
Sometimes that means collaborating with a copywriter. Sometimes it means recommending a different website structure. Sometimes it means telling you that the feature you've seen on someone else's website is completely unnecessary.
The end result should be a responsive, easy-to-manage website that looks like your brand, makes sense to your customers and gives you room to grow.
I don't just want you to love your new website. I want it to earn its keep.
Apparently, I'm quite good at this website thing.
Actual words from actual clients. No bribery involved.
No account managers, no passing your project around a team and no wondering who's doing the work.
I'm your point of contact, your designer and the person responsible for making sure everything comes together.
When your project needs specialist copywriting, I collaborate with an experienced copywriter so the words work just as hard as the design.
Not something we remember three days before launch.
Website structure, audience research, page content, internal linking and technical foundations all matter.
There's very little point building a beautiful website and then discovering Google has absolutely no idea what it's about.
I think about how people actually use websites.
What are they looking for? What questions do they need answering? How easy is it to enquire, book or buy?
A good user experience should feel effortless, whether someone's browsing on a desktop or scrolling on their phone.
I build websites using flexible content management systems that business owners can actually use.
I'll show you how to update your content and products without needing to email me every time you want to change something.
And if you'd rather never touch the backend again, ongoing support is available too.
You don't need someone who agrees with every idea you have.
You need someone who knows when a feature is unnecessary, when a design decision could hurt conversions or when you're about to spend money on something that won't solve the problem.
I'll explain my recommendations. You make the decisions. We build something that makes sense.
I could tell you that I create strategic, high-performing websites until I'm blue in the face.
But you'd probably rather see some.
From ecommerce brands to service businesses, my portfolio shows what happens when good design and commercial thinking are given equal attention.
A website and brand refresh for a Lancashire homeware retailer. Bringing the online shop and physical store together with a more cohesive identity, improved shopping experience and an SEO strategy built around the products customers are actually searching for.
Website design and branding for a coach helping businesses and leaders make meaningful change. A considered digital presence that brings her coaching programmes together, makes the different ways to work with her easier to understand and gives the business room to grow.
A bold new website for a sports agency putting fans at the heart of women's sport. Working alongside copywriter Ali King, we developed the brand's tone of voice and built a five-page WordPress website in a day. Clear messaging, confident design and a platform ready to grow with the business.
A website launch isn't the finish line.
What happens afterwards matters considerably more.
More relevant traffic. Better enquiries. A smoother shopping experience. Customers who can actually find what they're looking for.
That's what I want to see.
And because I understand website development, digital marketing and ecommerce, I can look at the bigger picture rather than treating every problem as a design problem.
Sometimes you need a new website.
Sometimes you need better content, improved search visibility or a few changes to how your existing website works.
The trick is knowing the difference.
LET'S FIND OUT BEFORE YOU SPEND THOUSANDS.
Not every website needs rebuilding.
Some need better content. Some need clearer messaging. Some have technical problems that have been quietly causing issues for years.
And some really do need starting again.
My £90 Website Audit is a personalised review of your website, looking at design, user experience, mobile usability, search visibility and technical performance.
You'll get a written report explaining what's working, what's not and what I'd recommend doing next.
Including whether I'd improve your existing website or replace it.
Because I'd rather give you useful advice than sell you something you don't need.
BOOK YOUR £90 WEBSITE AUDITA few things worth knowing before we get down to business.
No. I particularly love working with ambitious women and women-led brands, but you don't have to be a woman to work with me.
What matters more is that you take your business seriously, value good design and understand that your website is an investment.
Yes. I work with both platforms and recommend the one that makes the most sense for your business.
Whether you're running a service business or selling products online, the platform should suit your needs, not the other way around.
The search foundations are considered throughout my web design process, including website structure and on-page best practices.
More extensive keyword research, content optimisation and ongoing services can be scoped separately depending on what your business needs.
Absolutely. Not every project needs to start from scratch.
I offer website audits, ongoing support and search optimisation services, depending on what needs improving.
That's fine. You're not expected to turn up to a discovery call with a technical specification and a 47-page brief.
Tell me about your business, what isn't working and what you're trying to achieve.
We'll work out what makes sense from there.
You've got a business to run. You probably don't want to spend another six months thinking about your website.
Tell me what you're working on, what you want to achieve and where you need help.
I'll tell you what I'd recommend.
Not ready for a full website project? Start with a £90 Website Audit.
