Services: Website Design, SEO Set Up, Tone of Voice & Messaging

Fanfare Sport

A Bold Digital Launch for a Sports Agency Putting Fans First

Fanfare Sport is a new kind of agency – one that puts the fans at the centre of women’s sport. Founder Gemma came to Studio Gaby with a clear mission: create a confident, modern online presence that celebrates the energy of fandom while helping clubs and leagues boost engagement.

She needed a digital home that looked the part and spoke with purpose – ready to win hearts (and contracts).

What They Needed

– A bold, consistent tone of voice that captured the energy of women’s sport
– Messaging that could speak clearly to fans, clubs, and commercial partners
– A website that was confident, clear, and ready to launch fast

The Studio Gaby Treatment

Tone of Voice & Messaging

Before we wrote a word or built a page, we got clear on what Fanfare sounded like – bold, informed, and totally fan-first. Through a collaborative workshop over a cup of coffee, we uncovered the brand’s values, personality, and purpose-driven messaging strategy.

The result? A confident, cohesive voice that now powers every platform – from pitch decks to social posts.

Deliverables:

– 60-minute Tone of Voice workshop
– Branded Tone of Voice Guide with traits, key phrases, messaging by audience, and content pillars
– Strategic content direction tailored for fans, clubs and partners
– Key ideas to guide future marketing and storytelling

It’s giving: clarity, confidence, and a voice that moves with purpose.

Website Design

With voice and vision in place, we built a fast, functional and fan-first WordPress site in a day. Strategic, mobile-friendly and easy to manage, it gave Fanfare the digital home it needed to grow.

Deliverables:

– Custom 5-page WordPress website — mobile-optimised and SEO-friendly – Site structure designed for clarity and impact – Blog and case study layouts for future content

It’s giving: digital credibility with fan-first flair.

The Results

Fanfare Sport launched with total confidence.

The new website positions them as the go-to for fan engagement in women’s sport – bold, credible and easy to navigate. Their messaging now resonates with fans and stakeholders alike, helping them pitch smarter and grow faster.

They’ve already started using their brand voice across social media, presentations, and outreach – bringing clarity, consistency and confidence across the board.

Now, they’ve got everything they need to show up like the experts they are.

Highlights

– Clear, confident brand voice across every channel
– Website launched in one day, designed to scale
– Increased visibility and stronger pitch presence
– Ready to grow without starting over

“Gaby was an absolute pleasure to work with and really brought the vision I had for my business’ website to life. She took time to get to know us and what we stood for, working well with our new brand too. The work Gaby and Ali did captured my business perfectly and I have a website I’m really proud of that can grow as we do too!”