Services: Website Design, SEO Set Up

The Look Club

A Luxe-Looking Site with Local SEO Power

Charlotte launched The Look Club’s new Great Harwood location with a clear vision: a bold, elevated beauty experience that felt modern, confident, and professional. But her old Wix site wasn’t doing the brand justice.

She came to Studio Gaby for a website that looked the part – and brought in the right kind of traffic. The brief? Refined, scroll-worthy, and SEO-ready from day one.

What They Needed

– A confident visual identity to reflect the quality of the in-salon experience
– A clean, professional site that was easy to navigate and even easier to manage
– Local SEO baked in from the start to help clients find them on Google
– A fast, mobile-optimised design that works hard behind the scenes

The Studio Gaby Treatment

Website Design

We moved the site from Wix to WordPress, starting with structure and strategy. Charlotte needed a design that felt sleek but still warm – stylish without trying too hard.

Together, we created a layout that made booking simple and the salon’s personality shine through.

Deliverables

– Bespoke WordPress website with full brand alignment
– Visual layout tailored to The Look Club’s tone: bold, feminine and polished
– Clear service breakdowns and price transparency
– Streamlined booking journey for minimal friction
– Mobile-friendly design optimised for conversions

Built to feel luxe, run fast, and be easy to manage.

SEO Setup

The goal wasn’t just to look good – it was to get found. We built every page with SEO strategy in mind, targeting high-intent local terms like “hairdressers Great Harwood” and “makeup artist near me.”

Deliverables

– Keyword strategy and metadata implementation
– Submission to Google Search Console
– Image optimisation and on-page SEO setup
– Privacy policy, cookie banner and analytics integration
– Full SEO foundation for ongoing visibility

Fully optimised from day one – no extra agency required.

The Results

– 307 organic clicks in the first 3 months
– 4,450+ impressions for targeted search terms
– Ranking on page one for branded and local service queries
– Key terms like “hairdressers near me” and “make up artist Blackburn” driving traffic

Charlotte’s now seeing consistent traffic and enquiries from Google – without relying on ads or social alone. And best of all? The site feels aligned with the experience clients get in real life: high-quality, straightforward, and polished to perfection.