Services: Website Design, SEO Set Up, Ongoing SEO

Tapas 47

A Fresh Brand Presence for a New Restaurant in the Ribble Valley

Visit The Site
When the team behind Tapas 47 were preparing to open their doors in Whalley in September 2022, they knew their digital presence needed to do more than just show up. It needed to bring their bold, inviting atmosphere online and help people find them before ever walking through the door.

I worked with co-founder Danielle to launch a clean, modern website, handle all the SEO set-up essentials, and support visibility long after opening night.

What They Needed

– A user-friendly website to showcase their menu, story and integrated booking system
– Local SEO set-up to get found for relevant Ribble Valley food searches
– Ongoing SEO support to grow visibility and clicks month after month
– Email marketing strategy and setup to keep locals engaged and coming back

The Studio Gaby Treatment

Website Design & SEO Setup

We kicked off with a custom WordPress website that makes the experience easy for users and just as simple for the team to update. Designed to reflect the warm, modern feel of the restaurant, the site includes:

– Mobile-first design that looks great on any device
– Menu pages that are clean, readable and fully editable
– Integrated booking links and contact info for smooth UX
– SEO optimised pages built with metadata, heading structure and fast performance in mind

The goal was to make the brand feel welcoming, polished, and local-search friendly from the start.

Ongoing SEO Support

Since launch, I’ve continued supporting Tapas 47 with local SEO strategy to increase their online visibility. Over the past 12 months, we’ve seen:

– 2.78k clicks from Google Search (up 20%)
– 16.2k impressions across target keywords
– Consistent growth in key queries like “tapas near me”, “restaurants in Whalley”, and “Spanish restaurant near me”

Their Google Search Console shows strong search performance across both branded and discovery-based terms – showing that more people are finding them both by name and by type of cuisine.

Email Marketing

To keep locals and regulars in the loop, I also supported Tapas 47 with:

– Monthly email campaigns
– Strategy and copy for events, seasonal menus and special offers
– List growth tools and analytics tracking

The emails help the team stay top-of-mind – without relying solely on social media.

The Results

Tapas 47 now has a polished, high-performing digital presence that helps them:

– Rank locally and get discovered by new diners
– Book more tables directly through their website
– Build and engage an email list of loyal customers

From launch to long-term growth, the site (and strategy behind it) continue to work behind the scenes – helping the team focus on what they do best: good food, good wine, and a buzzing atmosphere.
“Fantastic service helping to design our website for our new restaurant. Gaby was so helpful from start to finish. I would highly recommend!”