Services: Website Design, SEO Set Up

TAG Sports

A Central Hub for Happier Parents (and a Lighter Workload)

Visit The Site
TAG Sports delivers fun, high-quality sports provision to schools, nurseries, and communities across Lancashire. From PE and after-school clubs to birthday parties and football camps, their offering is expansive – and growing. But with growth came a problem: constant messages from parents asking the same questions.

Founder Tom needed a better system – one that answered questions before they were asked, reduced admin, and helped TAG Sports look as professional online as it is in real life.

What They Needed

When Tom came to us, TAG Sports was running on an outdated website that just wasn’t cutting it. The site lacked structure, clarity and polish – and it certainly wasn’t answering the flood of parent enquiries hitting his inbox every week.

What he really needed was a central hub: a place where parents, schools and nurseries could find clear, up-to-date information, book sessions easily, and feel confident trusting TAG with their children’s care.

The Studio Gaby Treatment

Web Design

We reimagined the site structure from the ground up, building out key service areas (from PE provision to football parties) and grouping information logically to guide different types of visitors. A strong visual identity helped elevate the brand and create trust at a glance.

Tom now has a clean, professional WordPress site that acts as a digital front desk – reducing the back-and-forth and giving parents exactly what they need.

Deliverables:


– Bespoke WordPress design
– 9-page site structure including service-specific pages
– Integration with Class For Kids booking system
– Responsive design for mobile and tablet
– On-brand visuals and layout hierarchy
Professional, friendly, and built to make life easier – for Tom and his audience.

SEO Setup

A polished website is only helpful if people can actually find it. We implemented SEO fundamentals to make sure TAG’s pages appear in search results when parents and schools are actively looking for sports provision in the area.

Deliverables:


– Google Analytics & Search Console setup
– Optimised web copy
– Google My Business optimisation
– GDPR-compliant privacy and cookie policies
– On-page SEO foundations for each core page
Not just a great-looking site – a findable one, too.

The Results

TAG’s new website is a sleek, centralised hub that serves parents, schools, and nurseries with clarity and ease. Since launch, Tom has seen a dramatic drop in repetitive admin and fewer interruptions from confused parents. Instead, the site does the explaining – leaving him free to focus on what he does best.

TAG now looks like the established, trusted sports provider it truly is – and the business is set up for smoother growth from here.