Services: Website Design, SEO Set Up, Branding

Sarah Etherington Consulting

A Clean, Confident Web Presence for a Compliance Expert

Sarah Etherington is a specialist in information security and compliance – helping businesses stay protected and jargon-free. As she launched her consultancy, she needed a website that reflected her professional expertise and made it easy for clients to understand her services and get in touch.

What They Needed

– A modern, trustworthy design that felt credible to corporate clients
– Clear messaging that simplified her services without dumbing them down
– SEO support to get found by clients looking for security guidance
– A backend that was easy to manage and update without stress

The Studio Gaby Treatment

Website Design

The new site was designed in WordPress with Elementor – giving Sarah full control to make changes herself, while maintaining a clean, corporate-friendly look. Every page was structured to build trust and guide visitors to enquire with ease.

Deliverables

– 5-page WordPress website (Home, About, Services, Contact, Resources)
– Fully responsive, mobile-friendly design
– Clean, professional aesthetic with flexible layout<br

Clarity, polish, and confidence.

SEO & Copywriting

Working closely with copywriter, Ali King, we crafted content that speaks directly to Sarah’s audience. No fluff, no filler – just clear, helpful information, backed by keyword strategy and on-page SEO from the start.

Deliverables:

– On-page copywriting with clear, jargon-free messaging
– Metadata, keywords and technical SEO best practices
– Google Search Console + Analytics setup

It’s giving: visibility that builds trust.

The Results

Sarah’s new website is the professional foundation her business needed. The design is clear and credible, her messaging feels aligned and confident, and her SEO setup gives her the visibility she needs to grow.

With full control to manage her own content and updates, she now has a site that works as hard as she does – without the tech overwhelm.

Highlights

– Clear, professional site that reflects her expertise – Strong SEO foundations for long-term visibility – Simple backend for easier updates – A brand voice that feels confident and consistent

“Gaby has been so ace to work with – she designed and built my website in just one day and has my business page looking slick and stylish (trust me, it’s hard to make information security sexy, but she managed it!), and keeps my site ticking along happily in the background with zero fuss. If you want to look good online, talk to Gaby!”