Services: Website Design, SEO Set Up

NUA Collective

SEO & Web Design for a Manchester Based Tattoo Studio

NUA Collective brings together some of the North West’s most talented tattoo artists, hair stylists, and beauty therapists under one roof – but their old online presence didn’t reflect that energy.

They needed a website that looked as bold and creative as the space itself – with a smooth experience for clients looking to explore services and book with ease.

The goal: to make the brand feel cohesive, credible, and unmistakably NUA.

What They Needed

– A visual identity that pulled together three different services under one unified look
– SEO foundations to help people discover NUA for tattoos, hair and beauty in Bury and Manchester
– A sleek, easy-to-manage website that introduced the brand and converted traffic into bookings
– Clear service breakdowns and portfolio-style layouts to showcase individual artists and practitioners

The Studio Gaby Treatment

Website Design

We created a custom five-page WordPress website that instantly sets the tone: creative, modern and professional. Visitors can easily explore each area of the collective (tattoos, hair, beauty), discover individual practitioners, and book services directly.

Deliverables

– Bespoke WordPress design tailored to NUA’s creative ethos
– Mobile-optimised, responsive layout with fast load speed
– Cohesive service navigation and visual structure
– Portfolio sections for tattoo artists, stylist bios and treatment overviews
– Legal pages (Privacy Policy, Cookie Policy) for GDPR compliance

Tattoo studio meets contemporary gallery.

SEO Strategy & Setup

A beautiful site means nothing if nobody can find it. We built in strong SEO foundations to ensure NUA shows up when people search for local services.

Deliverables

– Keyword research for “tattoo studio Bury”, “hair salon Manchester”, “beauty salon Bury”
– On-page optimisation across all service pages
– Meta titles and descriptions designed to improve click-throughs
– Image alt tags for accessibility and SEO benefit
– Submission to Google Search Console for indexing
– Google My Business profile creation and optimisation
– Set up of Google Analytics and Tag Manager for performance tracking

It’s giving: found on Google, not lost in the feed.

Copywriting with Purpose

For this project, I collaborated with SEO copywriter Words by Ali to ensure the tone of voice felt grounded yet elevated – equal parts bold and welcoming. Each service was framed with clarity and intent, helping site visitors quickly understand what’s on offer and why they should book.

Deliverables

– Website copy across all 5 core pages
– Balanced brand storytelling with clear calls to action
– SEO-friendly structure built around user intent and search terms

Straight-talking but full of soul.

The Results

NUA Collective now has a sleek, modern website that does justice to the talent inside their space.

The layout makes it easy for new clients to navigate services, discover the right artist or stylist, and book. The SEO strategy means they’re turning up in local search results. And the backend is simple enough for the team to update and grow as the business expands.

“Gaby and Ali are amazing! They did my website super quick and it’s even better than I could have ever anticipated. They listened to all of my feedback, made changes on request and did a beautiful job I couldn’t be happier. Thank you so much.”