Services: Website Design, SEO Set Up, Branding

Nao Clarity

Branding and a Clean, Modern Website

Nao Clarity is a UK-based assessment and training service specialising in dyslexia support and inclusive education. With Dave’s 20+ years of experience in special education and leadership, he wanted a brand presence as credible and professional as his expertise – but also warm and personal. Studio Gaby was brought in to craft a complete visual identity, a clean modern website, and an SEO strategy to launch Nao Clarity’s online presence with clarity and confidence.

What They Needed

– Credibility & Trust: A professional brand look to reflect her expertise and instill confidence.
– Clarity: Simple, jargon-free messaging and site structure so visitors immediately understand how Nao Clarity can help.
– Brand Personality: An identity that showcases the warm, supportive approach of the coach (no generic, stuffy corporate vibe).
– Easy Management: A website she can easily update and manage herself, without technical headaches.
– Visibility: SEO setup from day one, to ensure Nao Clarity is visible to parents and educators searching for support online.

The Studio Gaby Treatment

Branding

We began with brand strategy, honing in on a look that was clean, modern, and empowering – just like Nao Clarity’s mission. The branding needed to convey professionalism (to earn trust from schools and families) while still feeling warm and approachable. We took a no-BS approach to the visuals: no clutter, no unnecessary gimmicks – just simple, meaningful design elements that highlight clarity. We also made sure the vibe echoed the client’s purpose of empowering learners by “celebrating strengths” and removing barriers. A friendly yet professional colour palette and easy-to-read fonts were chosen to strike that balance, giving the brand an expert but empathetic feel at a glance.

Deliverables

Deliverables included a versatile logo suite, a custom colour palette, and typography guidelines. Everything was documented in a handy brand guide, making it easy for Nao Clarity to stay consistent across the website and any future materials. Whether someone sees the logo on social media or on a printed flyer, they’ll get the same clear, confident impression – a brand that says “expert and caring” from the outset.

Website Design & SEO

Next up was the website. We designed a calm, modern site that is super easy to navigate – perfect for an audience that might feel overwhelmed looking for help. The homepage immediately guides visitors into the right section, whether they are individuals and families or schools and educators, so no one has to hunt around for relevant info. We kept the layout uncluttered with plenty of white space, using clear headings and imagery to lead the eye. And of course, the site is fully mobile-responsive, so busy parents or teachers can get what they need on any device.

Deliverables

– A custom WordPress website – built fast, with strategy at the centre
– Clear, scalable site structure mapped around Dave’s goals and offers
– On-page SEO from the start (headings, metadata, image compression, keywords)
– Full setup of Search Console, Google Analytics, and Tag Manager
– GDPR-compliant Privacy Policy, Cookie Policy and Website Terms
– Mobile-friendly, lightning-fast, and built to convert

The Results

Now Nao Clarity has a brand and website that truly reflect the quality and personality of its service. The new site feels professional and polished yet warm and full of personality – giving visitors instant confidence in the expertise on offer. It’s not just a pretty face, either – the site is practical and built to perform. The client can easily update his own content through a user-friendly CMS, and every page is optimised for search, speed, and accessibility. Most importantly, the entire experience is seamless and trust-building, setting Nao Clarity up for long-term success. With a solid foundation in place, the client can focus on what he does best (helping learners), knowing his website is working hard to support his business growth behind the scenes.

“Gaby was amazing and a really talented web designer! She has been a fantastic help who fully understood my needs, listened to ideas and was able to offer valuable advice throughout the process. Gaby created a modern, detailed and easy to navigate website which perfectly represents my business. Highly recommend!”