Services: Website Design, SEO Set Up

Kate Smith Jewellery

An Elevated Shopify Site for a Jewellery Brand Built on Care and Craft

Kate’s old Wix site was holding her back. The design didn’t match the elegance of her jewellery, and keeping it updated was frustrating and time-consuming. She needed a new online home – one that felt polished, professional, and easy to manage behind the scenes.

What They Needed

– A clean, elegant design that reflected her refined aesthetic
– Streamlined navigation and filtering to improve customer experience
– A simpler backend to manage products and orders with ease
– Strong SEO foundations to support long-term visibility and growth

The Studio Gaby Treatment

Shopify Migration

We moved Kate’s entire site from Wix to Shopify – mapping the old site’s structure and applying redirects to protect her existing SEO value. The new site was built with growth in mind and set up to be far easier to manage.

Deliverables

– Full Shopify migration with 301 redirects
– Strategic, scalable site structure
– Simplified backend for product + order management

It’s giving: e-comm ease meets future-proof structure.

Website Design

Using a flexible Shopify theme as our base, we custom-styled every page to match Kate’s brand: clean, minimal and elegant. From product pages to checkout, everything was designed with clarity and calm.

Deliverables

– Elegant, mobile-friendly theme tailored to her brand
– Streamlined site navigation and product filtering
– Fast-loading, responsive design that’s easy to shop

It’s giving: polished, professional and ready to sell.

SEO & Messaging

Kate collaborated with SEO copywriter Ali King to rewrite her core website pages and product descriptions. With clear messaging and strategic keywords, the new site doesn’t just look good – it’s designed to get found and convert.

Deliverables

– Keyword-led copy for product pages and key sections
– Technical SEO: metadata, alt tags, internal links
– Optimised images and content for search visibility

It’s giving: visibility meets voice.

The Results

Kate’s new Shopify site finally reflects the level of care and quality in her jewellery.

It’s easier for her customers to browse, buy and fall in love with her pieces – and easier for Kate to run her shop behind the scenes. With strategic SEO, a refined design, and a smoother experience end to end, she’s now set up to grow with total confidence.

Highlights

– Clean, minimal site design aligned with her brand
– Better customer experience with filtering + navigation
– Smooth backend management for day-to-day ease
– SEO that sets the foundation for long-term growth

“Gaby built my Shopify website with great ease (for me anyway!) migrating me over from Wix to give me a site with a much nicer customer experience, whilst maintaining the look/brand I have worked hard to build. Gaby was, and still is, responsive to questions and her aftercare has been brilliant. Thanks Gaby.”