Services: Website Design, SEO Set Up, Branding

Craven Canine Wellness

Earthy Branding and a Calming Digital Home for a Canine Hydrotherapy Clinic

Craven Canine Wellness is a hydrotherapy and rehabilitation clinic supporting dogs with tailored treatments and warm, expert care. As a new business entering the wellness space, they needed a brand and website that felt both nurturing and professional – rooted in nature, ease, and clarity.

What They Needed

– A visual identity that reflected the natural, gentle feel of the clinic
– A user-friendly website to introduce services and generate bookings
– Clear copy that spoke to pet owners in a calm and reassuring tone
– Seamless backend setup with strong SEO and future flexibility

The Studio Gaby Treatment

Branding

We began with a visual direction rooted in nature — earthy tones, soft lines, and a sense of calm. The logo featured a custom golden retriever illustration, tying in warmth and personality while keeping things polished.

Deliverables

– Primary logo, submark and favicon
– Curated colour palette with water and sun elements
– Natural-feeling font pairings
– Brand guide with visual direction and consistency

It’s giving: calm, caring, and built on trust.

Website Design, SEO & Systems

The website was designed to feel serene and intuitive – making it easy for dog owners to understand the services, feel reassured, and get in touch. From SEO to compliance, every detail behind the scenes was handled to ensure a smooth, scalable experience.

Deliverables

– Custom WordPress site (Home, About, Services, Contact, Legal pages)
– Mobile-friendly, responsive design tailored to her brand
– SEO research, keyword mapping, metadata and alt tags
– Stemap structure and intuitive navigation
– Speed optimisation and accessibility best practices
– Cookie Policy, Privacy Policy, and Website Terms (GDPR-compliant)
– Full setup of Search Console, Google Analytics and Tag Manager
– Indexing, sitemap submission and performance testing
– Domain + email setup and handover

Gentle on the outside, solid under the hood.

The Results

Craven Canine Wellness now has a grounded, serene brand that reflects the clinic’s mission – and a website that’s optimised for visibility, bookings, and long-term scalability.

The whole experience is gentle, cohesive, and easy for clients to engage with – just like the service itself. A perfect blend of compassion and strategy, designed to welcome both pets and their people.

Highlights

– Nature-inspired brand identity that builds trust
– Streamlined, SEO-ready WordPress website
– Clear messaging and seamless customer journey
– GDPR-compliant with full back-end tracking setup
– Strong foundation to grow future services and referrals

“Gaby has been great, she gets the job done! She is fabulously creative and makes whatever you imagine come to life. She is super responsive and guides you with what are the good ideas & what are the not so good ideas! Definitely recommend!”