Services: Website Design, SEO Set Up

ACQ Fit

A premium e-commerce site for a new activewear brand

ACQ Fit is a UK-based sportswear brand made for gym-goers and everyday athletes. Designed to grow with its audience, the brand is built around clean aesthetics, functional performance, and a strategic drop model.

What They Needed

They came to me at launch stage, ready to go live with their first capsule collection – and big plans to scale.

We worked together to create a high-performance website with SEO set up from the start, future-proof tech foundations, and a streamlined user journey that makes shopping feel smooth from first click to checkout.

The Studio Gaby Treatment

Strategy & SEO Foundations

Before building the site, we focused on setting up solid foundations for growth. That meant mapping the user journey, planning site structure with search in mind, and creating a clear product hierarchy from day one.

Deliverables

– Keyword research tailored to activewear & gymwear searches
– Ecommerce site structure planning
– On-page SEO: meta titles, descriptions, image alt tags, H1s
– Google Search Console + Analytics set-up
– Speed and performance optimisations

It’s giving: clarity meets commercial strategy.

Custom WordPress E-Commerce Website

ACQ Fit didn’t want just another Shopify template. They wanted a site that looked premium, felt easy to use, and could grow with them.

We built a bespoke WooCommerce site on WordPress with:
– Custom homepage and product pages
– Full checkout and cart functionality
– Stripe integration
– Core info pages: Delivery, Returns, Contact, About
– Cookie banner, GDPR pages, and policy documents
– Mobile-optimised design and responsive build

It’s secure, scalable, and built to convert – no bloat, no fluff.

Set-Up & Future-Proofing

With regular product drops, athlete partnerships, and affiliate features planned, this website needed to do more than just look good at launch.

We built it to scale – with the flexibility to:
– Add new categories and products
– Feature athlete ambassadors
– Run blog and content campaigns
– Expand into affiliate or wholesale

The back end is clean and easy to manage, so the team can stay focused on growing the brand.

It’s giving: one step ahead, always.

The Results

ACQ Fit successfully launched with a bold new site, clear SEO strategy, and tech that’s ready to grow with them. From seamless shopping to long-term visibility, everything works behind the scenes so they can stay focused on building the brand.

And with my maintenance and support retainer, the team always has me in their corner to help upload new products, refine strategy, and keep the site in peak condition.